Mountain

Each Frequency has a unique way of seeing the world, which is why it’s so helpful to know which position your Frequencies are in, because that’s the area of your life they’ll impact the most directly.  If a Frequency is in your Foundational position, it’ll effect you in an overarching, foundational way.  If it’s in your Professional position, it’ll effect how you make and earn money.  Both can have impacts on your relationship to money and some money blocks you may be facing.

Each Frequency has strengths and challenges, including the way it relates to and sees money.

Understanding how your Frequency views money, and thus the common blocks or challenges it might have with it gives you insight and ultimately power to work on that money block baked into your life experience

Mountain is a deep Frequency.  You tend to be someone who loves to go deep on topics, learning a lot, and ultimately, teaching a lot of what you learn. You are naturally good at processing the hard parts of life, and can use their processing skills to make space for others to do the same.  You’re innately powerful — hello, mountain! — but can get caught in your own insecurity.  This can lead to Mountain Earths undercharging for your time, feeling guilty about accepting money, or not asking for a raise when it’s well overdue.

A money block that is commonly associated with the Mountain Frequency is waiting forever to charge for your services, undercharge, or avoid asking for a raise.  They can get caught in feeling unworthy, or like you don’t know enough to deserve the money, even though Mountain are natural learners and likely know more than enough to get moving.

It’s important to get out of your head and anchor your decisions and actions in reality, not your fears or insecurities.  Mountain Earths are tremendously capable, yet tend to be the last people to see that.

The key to a Mountain financial growth is learning how to deal with their insecurity and bolster their confidence.  The more you can not get lost in your head and take action, the better your relationship with money will be.

Racheal Cook is a business and lifestyle design strategist for heart centered entrepreneurs. She teaches clients how to design a business that allows you to work when and where you want, providing the lifestyle you wish for yourself and your family. Allowing you to serve with your whole heart, a lovely side-effect of a full inspiration tank.

She’s also a Mountain Frequency. While I frequently talk about Mountain Frequency business owners as extremely heart driven and family focused, her use of those exact words to describe her work is entirely her own.

Her success is particularly relevant to Mountain Frequency business owners because she exemplifies leading with her heart and creating slow and steady growth – hallmarks of a Mountain Empire.

She’s invited us in for a behind the scenes look at how understanding her Mountain Frequency has impacted her bottom line.

TELL US A BIT ABOUT YOUR BUSINESS – HOW DO YOU PRIMARILY MAKE YOUR MONEY?

At this stage in my business, over 80% of my revenue comes from my Conscious Business Design Online Mastermind program (CBD). I’ve run 15 live rounds of this program since 2011, but I can tell you that it has been slow and steady growth over the years! When I first started, each round averaged about 20 people, these days we average about 75 participants each round.

This past year, I pressed pause on my 1×1 Mentorship program so I could really focus on making CBD even better. Just 5 years ago, my 1×1 offering was what generated 80% of my revenues, it took 5 years to feel like CBD could support the business without 1×1 work.

The rest of my revenues come from a smaller programs such as Your Sweet Site, sales of my book Fired Up & Focused, and sales the Yogipreneur side of my business – all passive information products.

WHAT’S BEEN THE MOST SUCCESSFUL GROWTH STRATEGY THAT YOU’VE USED?

The biggest growth in my business came from throwing out the typical ‘online launch’ model for a 21 day challenge. When I created The Fired Up & Focused Challenge in January 2014, we instantly doubled the enrollment for Conscious Business Design. I felt like this free course was much more in alignment with what people would experience from me as a teacher and it really resonated with people.

EARTH FREQUENCIES ARE NATURAL TEACHERS, CAN YOU SHARE A BIT ABOUT HOW LEANING INTO THAT HELPED YOU GROW YOUR BUSINESS?

In 2015 I turned my popular 21 day challenge into a book and a podcast and the results were fantastic. After having 15,000 people go through the challenge as a free program, I was able to reach thousands more people with the book and podcast.

CAN YOU SHARE A BIT ABOUT HOW YOU’VE DEVELOPED YOUR CONFIDENCE? THIS CAN BE SOMETHING THAT REALLY PLAGUES EARTH FREQUENCY BUSINESS OWNERS.  

The biggest challenge in the last year was letting go of 1×1 work, this alone was worth 6-figures a year in my business. It took me nearly a year to build up the confidence to do it – it was steady and consistent work, where CBD is a launched based model with bigger cash flow ups and downs. Since my husband had left his job to come work with me, all three of my kids were in private preschool, and we had just bought a new house, there was a lot at stake! So I really took my time, hired a CFO who helped me get a better handle on cash flow, and when I had the numbers right, I was OK to make a big change in my business.

HOW DID UNDERSTANDING YOUR EARTH FREQUENCY IMPACT YOUR BUSINESS ACTIONS AND GROWTH?

It’s made me more patient with myself. I sat down with my CFO last month and he shared that while my business is growing consistently at about 50-75% each year, I’ve increased my expenses much more than that because I’ve been focusing on delivering the best experience possible inside my group program. He works with lots of other coaches who run similar business models and noted that most people don’t do the expensive things that I do such as hire Success Coaches for additional support for my students, send out printed workbooks and additional resources, or even sending out little celebration gifts when the course is finished. But these are the touches that people really love about working with me. Knowing this makes me ready to increase the price to better reflect all the value inside the program.